Great to see this. More of a fully “joined up” solution from a handset manufacturer - helps get people used to the convenience and potential power of NFC for everyday (non payment) actions. I think better way to go than Sony’s little key tags, and perhaps more likely to succeed if they really follow through. We’ll see. And yes - they should be using LocalSocial :-) (via Samsung TecTiles a warmup act for mobile payments | Dialed In - CNET Blogs)