Motorola has combined offerings from Swirl, Aisle411, Phunware and Digby to create MPact - a Mobile Marketing Solution for shoppers (well, for Retailers). This is littered with potential conflicts (apart from the fact that Phunware just acquired Digby). AFAIK, Aisle411 uses Estimote Beacons, while Swirl has it’s own? Plus the overlap in functionality across the lot of these looks considerable. This iooks like a consulting roll-up to fill an offering for now, while the eh, details will be worked out later! Hey Moto - just give us a bell, we’re in the book :-)
Nice infographic though!