Average top 50 retailer extends its audience by 45% with mobile devices, according to new comScore report (via Mobile Commerce - Online shopping becomes increasingly mobile - Internet Retailer)
Wal-Mart gets PaaS and social software chops through OneOps, Tasty Labs buys
Wal-Mart gets PaaS and social software chops through OneOps, Tasty Labs buys
GIGAOM | TUE 14 MAY
It’s clear that Wal-Mart Stores wants to stay on top as a major online retailer in the United States and abroad, as it takes steps to turn stores into… Read more
Interesting piece on the challenge for “old economy” companies who actually make things adapting to “internet of things” (via How the Internet of Things Changes Everything - Stefan Ferber - Harvard Business Review)
Presence from Meraki sees analytics and Facebook login arrive “out of the box” with your WiFi Hardware. As Meraki says - moving beyond “speeds and feeds”. The Facebook sign-in is especially interesting, with a 2 click setup that enables businesses to provision free wifi for visitors who will be dropped in to the business’s Favebook page as part of the sign in process. On top of that again is the API which can drive real time behaviour (push notifications to staff, additional data capture from visitors, and so on). Also interesting to note the range of WiFi Analytics players they work with (NearBuy, Walkbase, Euclid, Nomi, Swarm…) (via Introducing Presence: Integrated location analytics and engagement « Meraki Blog)
Nation Brands using “geo precise” techniques more than doubled in Q1 to 58% from 27%
That surprised me - Urban Compass comes out of Stealth Mode and announces a solution for finding apartments in NYC. Assume the underlying platform is really being tested with this use case before they go on to greater things with wider applicability? Killer Team - so great things expected. (via Urban Compass Hopes to Make Finding an Apartment in New York a Little Less Terrible | Betabeat)
Singapore headquartered YFind has a press release out announcing their RetailHQ proposition. They’re using indoor WiFi based positioning to measure shopper engagement and movement for retailers. - (via TheRetailHQ | Real Time Location Intelligence)
Aislee411 and ShopKick namechecked in retail/mobile review by Nielsen (via Geo Location Targeting: How Retailers Use Your Physical Location To Tailor Your Shopping Experience | Business 2 Community)
RetailNext expands, gets fresh funding for in-store analytics (via RetailNext nearly doubles funding with $15m round from StarVest, Nokia and others - The Next Web)
Retail Touchpoints has a series of Webcasts on the Connected Consumer, exploring showrooming, rfid, mobile engagement and more (via Registration)
Recession drives physical and digital coupon growth (via Digital Coupons, Mobile Give Cheapskates Staying Power - eMarketer)
FourSquare Dennis Crowley (@dens) speaking at TC Disrupt NY - rebukes the myth that they’re not growing, and emphasises the work and deals they’re doing with merchants all around the place. Basically, everything growing, deals with merchants sound significant, and they’re clearly competitive with Yelp.
Belly goes after the larger companies like 7-Eleven, now has more than 5,000 locations across the US, and more than 1M users have checked in over 9M times. Analytics and multi store management added to support the larger customers. (via Fast-Growing Mobile Loyalty Platform Belly Goes Enterprise | TechCrunch)
“no one has launched a truly useful local events service” - couldn’t agree more. A great latent opportunity but also a tough nut to crack well and at scale. (via Local Search for Events: The Great Missed Opportunity | Street Fight)
