White-label in-store engagement platform for retailers. Powered by in-store beacons, such as Bluetooth Low Energy and Apple iBeacon, we enable retailers to reward, engage and delight customers when in-store and collect detailed analytics. LocalSocial helps you create In Store Magic :-)
The core premise was straightforward enough: give attendees an app that would give them a “digital layer” on top of the physical conference experience.
So - the app provided a mix of elements:
greetings on arrival at the event
show areas re-order and highlight as you wander around based on where you are
digital “product cards” to help people deep-dive in to information about the core Fujitsu Product areas on show, save or favourite same
some mild gamification (points for each area visited, with a prize draw for anyone over a certain threshold of points)
highlighting for talks “on now”
analytics for Fujitsu on which areas saw most traffic, etc.
Fujitsu had over 350 at the show, exceeding their own goals, and I think it’s fair to say, the event was a great success, from the incredible drumming that kicked it off, through to the great mix of talks and technology on offer through the day.
For our part, we built the app, a white-label of the LocalSocial App, while Fujitsu did all the hard work to load the app with their own content related to the conference via our Cloud CMS.
We also configured the iBeacons (from Aplix) and set them in position all through the event, from the arrival and registration area, as well as all the main showcase areas in the exhibition floor.
Lots of positive feedback from the day, and lots of great discussions on where Proximity can be applied in Fujitsu Business lines, from retail, to transport, and more.
Thanks to all the Fujitsu Team for being great craic to work with, and kudos for a top event. Twitter stream for the event here.
More partnering for Swirl and Motorola Solutions. Take this is part of the continuing “separation of concerns” evolution in the world of Beacons, as everyone tries to discover where their core competence lies. Are we a marketing automation platform, or a scale enterprise beacon provider? Or both? Note how Swirl CEO refers to access to “Beacon and support services” when referring to Moto? Translation : “Wow this deployment nuts and bolts of beacons at scale is a huge pain - we’re really marketing and BI folks - what do we do? Partner. That’s what”. Smart.
Great move by SITA to harmonise and Unify iBeacon experiences for a specific category of uses. Of course it suits SITA self interest, but expect to see more of this kind of thing as various players organise to fight the inevitable iBeacon Backlash that will arise as a result of poorly implemented user experiences during the second half of 2014 and beyond. (via SITA Shows the Way for iBeacon Technology at Airports - Moneylife)
Preparing the @localsocial iBeacon Pack Giveaways for tonight’s @BeaconWeek event. We decided to go for the “Best of Irish” : Butlers Chocs, Irish Whiskey Samples, Shot Glasses, iBeacons (x3) and a LocalSocial Merchant Account. A party in a bag! :-)
@localsocial will be at @BeaconWeek London on Wednesday for a proximity-centric evening of fun. @TagPoints and Brixton Pound folks will both be speaking. We’ll be listening carefully, as well as demo’ing LocalSocial and giving away three Beacon Developer Packs to three lucky winners on the night! See you there! (via Beacon Week London (London, England) - Meetup)