White-label in-store engagement platform for retailers. Powered by in-store beacons, such as Bluetooth Low Energy and Apple iBeacon, we enable retailers to reward, engage and delight customers when in-store and collect detailed analytics. LocalSocial helps you create In Store Magic :-)
B2B iBeacon Use case: PlaceForge (from TimeForge) uses BLE Fobs to track assets and staff in Grocery, Hospitality, Restaurant and Retail Sectors. As they say themselves - “seamless real time staffing and asset use analytics.” (via PlaceForge | be everywhere)
Appflare tried to shift retail inertia by offering iBeacon hardware and installation for free.
Of course, the hardware, and the installation, is a minor cost in a real deployment, so this looks like a PR-savvy move, if not exactly a great deal. Still - it worked in terms of some PR and awareness, so kudos to them for that!
We bumped in to the SK Telecom Folks at the excellent Place2014 Conference in New York a few weeks ago. One of the folks we chatted to was from SK Telecom - where it turns out - they have built out their own end to end indoor location / proximity platform called WizTurn. It seems to be the full soup-to-nuts platform - everything from maps to proximity, apps and APIs. Fair play to them. Plus they have quite a few use cases to discuss (they were in the slides from the event). Will also post their rather cool video explaining it all…
The relentless adoption of iBeacon continues apace, with the first swathe of mobile-first marketing automation companies all adding support for iBeacon in various ways to their platforms. The first major adopter of note was push messaging juggernaut UrbanAirship, back in February.
Last week, Irish-based SWRVE joined the gang, adding iBeacon support to its core platform. So now you can use the fine grained control offered by BLE / iBeacons to modify how and when a message might be delivered to a mobile app user. It makes total sense, and we expect to see all the main Mobile MA vendors stitch support for Beacons and Proximity in to their platforms over time.