White-label in-store engagement platform for retailers. Powered by in-store beacons, such as Bluetooth Low Energy and Apple iBeacon, we enable retailers to reward, engage and delight customers when in-store and collect detailed analytics. LocalSocial helps you create In Store Magic :-)
#bluetootheurope Szymon Slupik, CTO and co-founder of Seed Labs, now speaking about use cases for Bluetooth Smart and how to address some of the issues when using high density of connected smart devices in various scenarios.
China’s search engine giant Baidu announced it has bought 20-25% of Finnish Indoor Location company IndoorAtlas, in a deal that values the company at $40 to $50M. IndoorAtlas uses magnetic anomalies to provide accurate indoor location without having to use other infrastructure (such as Beacons).
Good news for indoor location companies in general, but better still: Baidu actually seems to have a strategy, and of course the reach and scale, to really execute using this technology in their own offerings to businesses and consumers.
Taken together with their Baidu Connect service, which makes it easier for businesses to reach local customers and offer location based services, and their innovative BaiduEye handsfree service for consumers, you can see where Baidu are headed in terms of making it easier for consumers to seamlessly search for and engage with businesses all around them: in the mall, the street, wherever.
Real deployment stats regarding the effectiveness of iBeacon deployments in retail and elsewhere are thin on the ground to date. Two recent “statlets” are covered in this Econsultancy blog post from Christopher Ratcliff (via iBeacons: the hunt for stats | Econsultancy)