White-label in-store engagement platform for retailers. Powered by in-store beacons, such as Bluetooth Low Energy and Apple iBeacon, we enable retailers to reward, engage and delight customers when in-store and collect detailed analytics. LocalSocial helps you create In Store Magic :-)
Macy’s all-in on iBeacon with ShopKick. Long time coming this. Interesting snippet here also : 4,000 Beacons to cover all Macy’s Footprint in the US? Wow. Bad news for the hardware providers. Good news for the upper layer service folks. Yes - that is indeed a self serving observation :-) I’m sure after they go wide (cover all stores) they can then go deep (more density of beacons and indoor accuracy). (via Macy’s Expands Shopkick Beacons to Stores Across the Country | Street Fight)
#bluetootheurope Szymon Slupik, CTO and co-founder of Seed Labs, now speaking about use cases for Bluetooth Smart and how to address some of the issues when using high density of connected smart devices in various scenarios.