White-label in-store engagement platform for retailers. Powered by in-store beacons, such as Bluetooth Low Energy and Apple iBeacon, we enable retailers to reward, engage and delight customers when in-store and collect detailed analytics. LocalSocial helps you create In Store Magic :-)
I like how Hailo went about using iBeacon as a convenience layer to detect your driver from their App and then remove a little friction from the payment process (while re-using their existing payment process as is). Plus of course this is one of the use cases that’s good for “my device as Beacon”. Nice. (via Hailo reports on BLE payments in taxis • NFC World)
ABI Analyst Patrick Connolly comments on SK’s acquisition of ShopKick, and flags Aisle411 as the key company to watch wrt likely future acquisition moves in the indoor location space. Inclined to agree! Aislee411 has been playing a stormer, and is one of the few really assembling a full stack platform plus the right relationships and partnerships.
Very very interesting. There’s a very strong demand for proximity related use cases that bypass having to have an app installed. Just ask any retailer. So if (for example) your mobile browser could just sense nearby smart devices and then do something, it creates an incredibly simple use case for end users, while also of course reducing the power of other systems of doing this (iBeacon, for example).
We had several involvements with the show. First off, we had agreed to place Aplix iBeacons all through the show, and created a set of White Label Apps on Android and iOS that would react when near these Beacons. The iOS app went live in the iTunes Store a week or so before the event, and the Android App, which was the first of our “new” iBeacon ready white label Apps, had been completed “just in time” for the event.
When we arrived on Sunday, they were still putting together stands and main areas, so we huddled and set up content for Exhibitors, rooms and so on, while the show techies did their thing. We basically loaded content for the other Exhibitors (you’re welcome!), and then for all the main show areas. We had a few things we wanted to do:
Trigger a greeting on Arrival
Deliver Fun notifications around coffee, lunch, networking areas
Present Digital Product information around Exhibitor’s stands
Trigger special rewards near the LocalSocial Stand
We got the exhibitor content from their websites and form the show site, and then also pulled together a bunch of information about the venue, the rooms and so on. Pretty soon, it started to come together.
As the work finished on the stands, we started placing Beacons around the venue, which had lots of ideal places to position iBeacons, and then we could start testing the apps against the beacon positioning as we walked the floor. All good.
It’s funny the reaction sometimes as you place Beacons in a venue. One of the folks at Reception saw me placing one of the Aplix Beacons and said “ah, you’re going to track us!”. :-) Not really, I explained, but was fascinated by the reaction.
The other main reaction from people is “ah, you’re going to push offers at me!”. This is also fascinating, and I think, a real issue for the nascent iBeacon - powered Beacosystem as it evolves. if people make a 1:1 associated between iBeacon and either “being tracked” or “push offers” then we’ll see significant dis-engagement from how widely the technology will be deployed and used. And this means there’s a responsibility on all parties deploying these projects to think carefully about data, privacy, notification frequency, and communication. All aspects must be balanced in order to balance everyone’s interests, and create great experiences that are net positive for all.
Anyway - with our stuff set up, it was time for a beer.
The show kicked off on Monday, and we were speaking on both Tuesday and Wednesday.
On Tuesday, we moderated a panel of presentations on Proximity Marketing and Beacons, that included:
A great discussion ensured, and we even ran the session on time! :-) Our slides are here.
That night there was a gala dinner on a fixed boat in the Port of Marseille. Most enjoyable (thanks conference organisers and sponsors)!
The show itself was great. Some very interesting sessions covering NFC, payment, and of course the killer question for all:
What is Apple up to??
Apple were the most-discussed company at the event, for obvious reasons, and it’s fascinating to hear the varying opinions on what their “support” for NFC means for all players in the ecosystem.
For our selfing interest, there was quite a bit of “good traffic” as they say at our stand, and a lot of interest in the uses of iBeacon and Proximity Platforms in various areas, including retail, transport, enterprise / corporate use and so on.
We gave a talk on the second day that described our experience deploying iBeacons for Real Estate customers Savills. The slides for that talk are here.
Overall: great show, really interesting attendees and speakers, and of course, a great venue.
Nice exit for ShopKick, as consolidation in cross-retail rewards gets some new impetus.
SK Planet picked up ShopKick for $200M, getting a great footprint for US expansion, plus a slew of beacon-centric technology and perhaps as critical, deep mobile shopper experience that they may be able to re-use back in Korea and elsewhere in Asia.
The team continues as ShopKick under the existing Leadership. Interesting to see what’s next from the team that pioneered proximity in retail.
"Huawei has the financial power, the desire, the technical knowhow and the global telecoms contacts to build Cambridge into a world-leading centre for IoT — and it is exactly what the movement needs to accelerate M2M [machine-to-machine] connectivity on the scale envisaged."
LocalSocial is headed to Marseille, where we will be
Exhibiting our Localsocial iBeacon Proximity Platform at our stand - drop by and say hello if you’re around!
Speaking at the Proximity Track on Tuesday about all things to do with Beacon, iBeacon, Proximity, and Indoor Marketing. We’ll also be demo’ing for those who like to get their hands on the technology.
Beaconising the whole conference! Yes, we’re loaded with Beacons, Content and a shiny new World Smart Week app - and we’ll be showcasing what Proximity can do for Conferences and Events by putting beacons all over the event and helping people get a feel for what’s possible.
So - if you would like to try out iBeacon technology, see it in action or get one for yourself - ping us on email@example.com or drop by and say hello during the conference.